Email verification and email list cleaning has many benefits. Users who regularly use an email verifier or validation service experience lower bounce rates, increased conversion, increased email ROI, and more accurate campaign statistics. In this slideshare, we discuss the benefits of using an email list cleaning service as part of your overall email deliverability strategy. List cleaning does not replace permission best practices, so it's important to use double optin and ensure you have permission to email your contacts.
Deliverability is ever-changing so it's important to constantly review the basics. In this weekly roundup, we revisit spam traps, old email lists, no-reply emails, inbox placement, marketing metrics, and email design. If you missed The Email Design Conference (TEDC15), check out the fantastic synopsis by Mike Nelson of Really Good Emails. This Week in Email is a weekly digest of email deliverability advice, email marketing best practices, and inbound marketing news. Enjoy these articles from GetResponse, Jeanne Jennings, iContact, Chad White, Convince and Convert, and Really Good Emails.